Industrial advertising handbook [texte imprimé] /
Julian Boone, Éditeur scientifique . -
New York : McGraw-Hill, 1953 . - XIV, 333 p. : ill. ; 23 cm.
Index p. 327 - 333
Langues : Français (
fre)
| Mots-clés : |
Pubblicité -- Manuali |
| Index. décimale : |
659.1 publicité |
| Note de contenu : |
In summary :
1. Introduction to industrial advertising.
2. Advertising agencies.
3. The industrial advertising buget.
4. Defining and measuring the market.
5. Selection of media.
6. Industrial advertising copy.
7. Field interviews in copy writing.
... |
Industrial advertising handbook (1953)
