Auteur Sirmakessis, Spiros
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Sirmakessis, Spiros, Auteur | Berlin ; London ; New York : Springer | Studies in Computational Intelligence | 2006Web Personalization can be defined as any set of actions that can tailor the Web experience to a particular user or set of users. To achieve effective personalization, organizations must rely on all available data, including the usage and click-[...]
