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Introduction to sales management / Tosdal,Harry R.

Public ISBD Titre : Introduction to sales management Type de document : texte imprimé Auteurs : Tosdal,Harry R., Auteur Mention d'édition : 2 éd Editeur : New York : McGraw-Hill Année de publication : 1940 Importance : XIII, 526 p. Présentation : ill. Format : 25 cm Note générale : index Langues : Français (fre) Mots-clés : Marketing Sales  management Index. décimale : 658.81 Organisation de la vente Résumé : The problem method of teaching sales management has,in the opinion of the author,proved its worth in stimulating straight thinking in a field in which there has been much intellectual looseness.The more or less complete use of problems in courses in scores of educational institutions constitutes evidence of the fact that belief is shared by teachers in widely scattered sections of the country. Note de contenu : In summary : I. Introduction : The field of sales management. II. Sales and market research; sales planing. III. Product planing; Product policy; Product research. IV. Distribution policies. V. Pricing and terms of sale. VI. Sales programs and sales promotion. VII. Sales organization. ... Introduction to sales management [texte imprimé] / Tosdal,Harry R., Auteur  . -  2 éd . - New York : McGraw-Hill, 1940 . - XIII, 526 p. : ill. ; 25 cm. index Langues : Français (fre) Mots-clés : Marketing Sales  management Index. décimale : 658.81 Organisation de la vente Résumé : The problem method of teaching sales management has,in the opinion of the author,proved its worth in stimulating straight thinking in a field in which there has been much intellectual looseness.The more or less complete use of problems in courses in scores of educational institutions constitutes evidence of the fact that belief is shared by teachers in widely scattered sections of the country. Note de contenu : In summary : I. Introduction : The field of sales management. II. Sales and market research; sales planing. III. Product planing; Product policy; Product research. IV. Distribution policies. V. Pricing and terms of sale. VI. Sales programs and sales promotion. VII. Sales organization. ...

Exemplaires

Code-barres	Cote	Support	Localisation	Section	Disponibilité	Etat_Exemplaire
000712	658.81 TOS	Papier	Bibliothèque Annexe	Génie Industriel	Disponible	Consultation sur place