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Color planning / Ketcham , Howard

Public ISBD Titre : Color planning : for business and industry Type de document : texte imprimé Auteurs : Ketcham , Howard, Auteur Editeur : New York : Harper & Brothers Année de publication : 1958 Importance : XIV, 274 p. Présentation : ill. Format : 25 cm Note générale : Index Langues : Anglais (eng) Mots-clés : Organisation--  production--  decoration Index. décimale : 65.011 Principes généraux. Efficience. Rationalisation. Productivité Résumé : This book is based on three decades of practical work with color;first as an art director for the H.K.Mccann advertising agency(the forerunner of Mccann-Erickson),then as adirector of the color advisory service of the fabrics and finishes division of E.I.du pont de nemours and company,incorporated,and since 1935,as the pioneer in introducing professional color planning to american business.in this book,liberal use is made of our organization'swide experience withe all segments of industry. Note de contenu : In summary : 1. How color sells. 2. The uses of color through the ages. 3. How you can benefit from color. 4. What you can learn about color from supermarkets. 5. Color and lighting in the display window. 6. Color: supersalesman for your package. 7. Color and light in the factory. ... Color planning : for business and industry [texte imprimé] / Ketcham , Howard, Auteur . - New York : Harper & Brothers, 1958 . - XIV, 274 p. : ill. ; 25 cm. Index Langues : Anglais (eng) Mots-clés : Organisation--  production--  decoration Index. décimale : 65.011 Principes généraux. Efficience. Rationalisation. Productivité Résumé : This book is based on three decades of practical work with color;first as an art director for the H.K.Mccann advertising agency(the forerunner of Mccann-Erickson),then as adirector of the color advisory service of the fabrics and finishes division of E.I.du pont de nemours and company,incorporated,and since 1935,as the pioneer in introducing professional color planning to american business.in this book,liberal use is made of our organization'swide experience withe all segments of industry. Note de contenu : In summary : 1. How color sells. 2. The uses of color through the ages. 3. How you can benefit from color. 4. What you can learn about color from supermarkets. 5. Color and lighting in the display window. 6. Color: supersalesman for your package. 7. Color and light in the factory. ...

Exemplaires

Code-barres	Cote	Support	Localisation	Section	Disponibilité	Etat_Exemplaire
000694	65.011 KET	Papier	Bibliothèque Annexe	Génie Industriel	Disponible	Consultation sur place