Documents disponibles dans la collection

Public relations and management / David Finn

Public ISBD Titre : Public relations and management Type de document : texte imprimé Auteurs : David Finn, Auteur Editeur : New York : Reinhold publishing corporation Année de publication : 1960 Collection : Reinhold Managment Science Series Importance : XIII, 175 p. Présentation : ill. Format : 19 cm Note générale : Bibliogr. at the end of chapters. - Index Langues : Anglais (eng) Mots-clés : Relations  publiques  --  Marketing Management Index. décimale : 659.4 Action sur l'opinion. Relations publiques. Résumé : The books in this series will be useful to industrial engineers, practicing managers and others aiming at management positions. They will be valuable to persons trained in other engineering fields, but who are now engaged in managerial activities. This series can be used as a text or reference material for courses in management at business schools; or for training courses in industry. Note de contenu : Summary : 1. The goals of public relations activity. 2. How to start public relations activity. 3. Makining public relations specialists. 4. Making a public relations analysis. 5. Developing a planned program. 6. The role of publicity. 7. Methods of obtaining publicity. 8. Corporate communications. 9. Public service activities. 10. Evaluating public relations effectiveness. 11. The struggle for ethics. 12. The future. Public relations and management [texte imprimé] / David Finn, Auteur . - Reinhold publishing corporation, 1960 . - XIII, 175 p. : ill. ; 19 cm. - (Reinhold Managment Science Series) . Bibliogr. at the end of chapters. - Index Langues : Anglais (eng) Mots-clés : Relations  publiques  --  Marketing Management Index. décimale : 659.4 Action sur l'opinion. Relations publiques. Résumé : The books in this series will be useful to industrial engineers, practicing managers and others aiming at management positions. They will be valuable to persons trained in other engineering fields, but who are now engaged in managerial activities. This series can be used as a text or reference material for courses in management at business schools; or for training courses in industry. Note de contenu : Summary : 1. The goals of public relations activity. 2. How to start public relations activity. 3. Makining public relations specialists. 4. Making a public relations analysis. 5. Developing a planned program. 6. The role of publicity. 7. Methods of obtaining publicity. 8. Corporate communications. 9. Public service activities. 10. Evaluating public relations effectiveness. 11. The struggle for ethics. 12. The future.

Exemplaires

Code-barres	Cote	Support	Localisation	Section	Disponibilité	Etat_Exemplaire
011874	659.4 FIN	Papier	Bibliothèque Centrale	Management - Gestion	Disponible	Consultation sur place