| Titre : |
Introduction to sales management |
| Type de document : |
texte imprimé |
| Auteurs : |
Tosdal,Harry R., Auteur |
| Mention d'édition : |
2 éd |
| Editeur : |
New York : McGraw-Hill |
| Année de publication : |
1940 |
| Importance : |
XIII, 526 p. |
| Présentation : |
ill. |
| Format : |
25 cm |
| Note générale : |
index |
| Langues : |
Français (fre) |
| Mots-clés : |
Marketing
Sales management |
| Index. décimale : |
658.81 Organisation de la vente |
| Résumé : |
The problem method of teaching sales management has,in the opinion of the author,proved its worth in stimulating straight thinking in a field in which there has been much intellectual looseness.The more or less complete use of problems in courses in scores of educational institutions constitutes evidence of the fact that belief is shared by teachers in widely scattered sections of the country. |
| Note de contenu : |
In summary :
I. Introduction : The field of sales management.
II. Sales and market research; sales planing.
III. Product planing; Product policy; Product research.
IV. Distribution policies.
V. Pricing and terms of sale.
VI. Sales programs and sales promotion.
VII. Sales organization.
... |
Introduction to sales management [texte imprimé] / Tosdal,Harry R., Auteur . - 2 éd . - New York : McGraw-Hill, 1940 . - XIII, 526 p. : ill. ; 25 cm. index Langues : Français ( fre)
| Mots-clés : |
Marketing
Sales management |
| Index. décimale : |
658.81 Organisation de la vente |
| Résumé : |
The problem method of teaching sales management has,in the opinion of the author,proved its worth in stimulating straight thinking in a field in which there has been much intellectual looseness.The more or less complete use of problems in courses in scores of educational institutions constitutes evidence of the fact that belief is shared by teachers in widely scattered sections of the country. |
| Note de contenu : |
In summary :
I. Introduction : The field of sales management.
II. Sales and market research; sales planing.
III. Product planing; Product policy; Product research.
IV. Distribution policies.
V. Pricing and terms of sale.
VI. Sales programs and sales promotion.
VII. Sales organization.
... |
|
658 Organisation des entreprises. Techniques du commerce
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