| Titre : |
Color planning : for business and industry |
| Type de document : |
texte imprimé |
| Auteurs : |
Ketcham , Howard, Auteur |
| Editeur : |
New York : Harper & Brothers |
| Année de publication : |
1958 |
| Importance : |
XIV, 274 p. |
| Présentation : |
ill. |
| Format : |
25 cm |
| Note générale : |
Index |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Organisation-- production-- decoration |
| Index. décimale : |
65.011 Principes généraux. Efficience. Rationalisation. Productivité |
| Résumé : |
This book is based on three decades of practical work with color;first as an art director for the H.K.Mccann advertising agency(the forerunner of Mccann-Erickson),then as adirector of the color advisory service of the fabrics and finishes division of E.I.du pont de nemours and company,incorporated,and since 1935,as the pioneer in introducing professional color planning to american business.in this book,liberal use is made of our organization'swide experience withe all segments of industry. |
| Note de contenu : |
In summary :
1. How color sells.
2. The uses of color through the ages.
3. How you can benefit from color.
4. What you can learn about color from supermarkets.
5. Color and lighting in the display window.
6. Color: supersalesman for your package.
7. Color and light in the factory.
... |
Color planning : for business and industry [texte imprimé] / Ketcham , Howard, Auteur . - New York : Harper & Brothers, 1958 . - XIV, 274 p. : ill. ; 25 cm. Index Langues : Anglais ( eng)
| Mots-clés : |
Organisation-- production-- decoration |
| Index. décimale : |
65.011 Principes généraux. Efficience. Rationalisation. Productivité |
| Résumé : |
This book is based on three decades of practical work with color;first as an art director for the H.K.Mccann advertising agency(the forerunner of Mccann-Erickson),then as adirector of the color advisory service of the fabrics and finishes division of E.I.du pont de nemours and company,incorporated,and since 1935,as the pioneer in introducing professional color planning to american business.in this book,liberal use is made of our organization'swide experience withe all segments of industry. |
| Note de contenu : |
In summary :
1. How color sells.
2. The uses of color through the ages.
3. How you can benefit from color.
4. What you can learn about color from supermarkets.
5. Color and lighting in the display window.
6. Color: supersalesman for your package.
7. Color and light in the factory.
... |
|
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